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O que é a No Papel?
É uma loja de papelaria, a princípio online que vende produtos comuns de papelaria.
Por que esse nome?
Representa o planejamento, colocar tudo no papel, planejar, organizar, estudar. Tudo começa colocando as coisas no papel para começar a agir.
O desafio
Criar uma marca que fugisse do convencional desse segmento, que não fosse o clichê "papelaria em tons pastéis" e manteasse a simplicidade e objetividade de um logo minimalista.
A solução
Tendo como base o movimento de planejar a ação colocando no papel para depois partir para a ação, temos um símbolo com contraste entre as linhas curvas e pontas agudas e o contraste de uma parte preenchida com outra vazada, dando a ideia das ideias em movimento, saindo dos moldes para se tornar algo concreto.
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